Your best customers are already selling you. You just have not recorded them.
Contractors and home service owners do hard, visible work. You transform a house, a roof, a kitchen, a sign. Then you walk away with a handshake and start from zero on trust with the next sales call. Here is how to stop starting over, built inside a trades company that scaled into the millions on video retargeting ads alone.
It started in a trades company deep in the red.
I came into a trades company as a consultant and found a business deep in the hole. There was no marketing budget. I came on full time anyway.
When we rolled out solar, it took 45 days to close the first job. Once we had our first 3 solar customers, I asked each of them if I could record a few questions on camera. Every one of them said yes.
Their words were better than anything a copywriter could produce. Their emotion was real. Their story was unscripted. So I built the whole marketing system around capturing and deploying customer stories.
We scaled that company on video retargeting ads alone. My customers were doing the selling. That system is The Happy Check.
Why contractors win biggest with video proof.
Home service is a trust business. Your prospect cannot see the work until it is done. Video proof closes that gap before the call.
Trust before the estimate
A homeowner who watches your customer on camera starts trusting you before you ever drive to their house.
Visual proof of craft
A roofer, a sign maker, a remodeler. The work is visual. Let the customer describe the transformation in their own words.
Compounding local SEO
Every interview becomes a blog post and a YouTube video. Local search authority that compounds month after month.
Keith, Sundanced Wood. His whole website is built from 2 interviews.
Hand carved signs, Sugar Loaf, NY. I drove to his shop and interviewed 2 of his best customers face to face at their storefronts.
His whole website is built from those 2 interviews. Now I run his testimonials, blog, YouTube and social every month, all from the stories we collect.
That is what happens when a craftsman lets his customers do the talking. The proof keeps selling.
Keith, Sundanced Wood. His whole site is built from 2 storefront interviews.
The contractor system, in 3 steps.
Ask the day the job is done.
The homeowner is at peak relief the day the work finishes. Ask on camera within 48 hours. Never let the feeling cool into a chore.
3 unscripted questions.
Why did you choose us? What was your experience like? What would you tell someone on the fence? Let them talk. Do not script a word.
1 interview into 6 assets.
A full case study video, 3 vertical clips, a quote and a blog post. Website, email, social, YouTube and proposals. A full month from 1 happy customer.
Your next 5 customers are hiding inside your last 5.
Get the free book and run it yourself, or book a 30 minute call and I will tell you if your business is a fit.