I graduated from the University of New Hampshire with my master's in social work and spent about 10 years practicing therapy with youth and families. Nothing in those years looked like marketing. All of it turned out to be.

A mentor named Nathaniel asked me what I wanted to be when I grew up. I told him I wanted to write, speak and help people get past what was stopping them. I launched my first LLC and made $135,000 in sales within 3 months, with no book and no large following.

Then I hired an agency for a webinar launch. I spent $125,000. After the webinar, they ghosted me. I decided I would never again hand my marketing to someone I did not understand.

In 2016, in Austin, I founded The Purpose Chasers. A year later I took an ownership stake in my first marketing agency and found myself working with roofing and solar companies.

Then came the consulting arrangement that changed everything. My first full day inside the financials of an established trades company, after 6 hours of digging, I found the number: -$403,276. My marketing budget was $0. I came on full time and moved my family.

When we rolled out solar, it took roughly 45 days to close the first job. Once we had our first 3 solar customers, I asked each of them if I could record a few questions on camera for our marketing. Every one of them said yes. Those 3 interviews became the marketing foundation for that company and for every coach, consultant and brand I have served since.

We scaled that company to $6.4M in revenue on under $3,000 a month in marketing, video retargeting ads only. I took a $5.1M acquisition contract through full due diligence to signing, then backed out 30 days before close. I walked away from the company in 2023 and absorbed a lot of the losses myself on the way out.

Scale to Sale Consulting is where everything I learned in that building now lives. The Happy Check is the system. The Purpose Chasers is the stories. And I run every client interview myself.