Marketing Director, Middletown Press & Promotions
I run website builds, Google Business Profile, sales funnels, video marketing and search for Middletown Press & Promotions, a print, graphic design, promotional products and direct mail company that has been doing honest work for about 50 years.
The business was never the problem
Most of the companies I meet have a marketing problem. Middletown Press & Promotions has the opposite situation.
Jo has run this company for about 50 years. She will not quote a price she has not confirmed. She will not promise a timeline she cannot hit. If a job is not right, it does not leave the building. That is not a tagline she bought from an agency. That is 50 years of doing the same thing on purpose.
So when I came in, there was nothing to fix about the product. The gap was visibility. A company can be the most trustworthy shop in the county and still be invisible to the person 3 towns over who is searching right now for business cards, banners, branded apparel or a direct mail drop.
That is the entire job. Take a reputation that already exists offline and build the digital infrastructure that lets strangers find it, see it and trust it before they ever pick up the phone.
Same thing I do with testimonials. The proof is already there. Somebody has to go get it, document it and put it where buyers are looking.
What a marketing director actually does here
Website Builds and Optimization
The website is the storefront that is open at 11 PM on a Sunday. I build and rebuild pages around the way people actually buy, then keep optimizing what is already there: speed, structure, mobile, the path from landing to request a quote. A site that looks good and converts nothing is a brochure.
Google Business Profile Optimization
Local buyers search "print shop near me" and then they pick from a map. Google Business Profile, formerly Google My Business, decides whether you are on that map. I own the categories, services, photos, posts, Q and A and the review flow, so the listing earns the call instead of sitting there half finished.
Sales Funnel Builds and Optimization
Traffic is not the goal. A quote request is. I build the funnels that carry somebody from a first click to a real conversation, then I watch where people quit and fix that step. Forms, follow up, automation, the offer itself.
Video Marketing
Nothing sells a 50 year old shop like letting people see inside it. Video of the work, the people and the customers does what a paragraph cannot. I handle the capture, the cuts and the placement, on the site, in search and on social.
Search Engine Optimization and AI Search Optimization
Search is splitting into 2 lanes. People still type into Google, and people now ask ChatGPT, Gemini and AI Overviews to just hand them the answer. Both lanes need the same thing: clear, specific, verifiable content that a machine can read and quote. I write and structure for both, so the company shows up whether the buyer searches or asks. On the system that drives this: how to collect video testimonials.
The reason this one fit
I spent about 10 years as a therapist working with youth and families before I ever sold anything. I learned to ask the question under the question and to listen longer than is comfortable. Then I spent years in trades and home services, selling, scaling and eventually exiting a company I scaled.
That mix is the whole job here. Marketing a company like this is not about clever. It is about getting a real story out of real people and putting it in front of the right buyer without exaggerating one word of it.
Jo's standard and my standard are the same standard. Do not say it if you cannot back it up.
More on my background: Scale to Sale Consulting
What the work looks like
See what other business owners say: Testimonials
If you are sitting on a reputation nobody can find
That is the gap I work in. Decades of good work, and a digital footprint that does not match it.
If that is your company, book a consultation. 30 minutes, no pitch deck. We look at what proof you already have and where it should be living.