The Testimonial Waterfall: 1 interview into 6 marketing assets
The Testimonial Waterfall is a system that turns 1 client interview into a full video, 3 short clips, a quote and a blog post. All in the client's own words. 1 conversation, a full month of marketing.
What is the Testimonial Waterfall?
Most businesses ask for a review and get a sentence. The Testimonial Waterfall does the opposite. 1 unscripted interview, run at the moment the result lands, becomes 6 pieces of marketing. The client says the real thing once. You deploy it everywhere.
1 interview. 6 assets. No script. Nothing invented. The words that come out of a happy client at the moment the result lands are better than anything a marketer could write, because the emotion is real and the story is theirs.
What 1 interview becomes
The same 8 minute conversation, deployed 6 ways.
1 Full Video
An 8 minute case study video for your website, YouTube and proposals.
3 Short Clips
Vertical reels and shorts, ready to post on social, edited from the same interview.
1 Quote
A quote for your website, emails and proposals.
1 Blog Post
A blog post built from the interview.
How the interview runs
When
Within 48 hours of the result landing. The Peak Relief Moment is when the real words come out. Wait 2 weeks and it turns into a chore.
How
3 unscripted questions. Why did you choose us? What was your experience like? What would you tell someone on the fence? I call it the Masterful 3-Question Framework.
Who
I run every interview myself. About 10 years as a therapist taught me to ask the question under the question and to listen longer than is comfortable.
The Waterfall, on camera
The framework that starts every waterfall.
Questions about the Testimonial Waterfall
What is the Testimonial Waterfall?
The Testimonial Waterfall is a system that turns 1 client interview into 6 marketing assets: 1 full video, 3 short clips, 1 quote and 1 blog post, all in the client's own words.
How long does one Testimonial Waterfall take?
The interview itself is about 8 minutes. Everything else is edited from that 1 conversation.
Who runs the interviews?
Mark Crandall runs every interview himself. He practiced therapy for about 10 years before he ever sold anything, and that training is what gets the real words out of people.
Can I run the Testimonial Waterfall myself?
Yes. The free book teaches who to ask, when to ask and the 3 questions that make it work. Read it first, then book a call if you want Mark to run it for you.