My First Video Testimonial: Lessons From Sugar Loaf, NY
What Two Trips and 4 Video Testimonials Did to Me
Two trips to Sugar Loaf, New York. Four video customer testimonials collected for Sundanced Wood. And one sit-down with Keith's mentor, Clay Boone, a man who has spent sixty years running a gouge through wood.
That combination changed something for my marketing agency. Not the strategy. The strategy has been working for years. It brought me back to the core of why I do marketing: to connect people online with unscripted truth.
🎬 The First Video Testimonial I Ever Collected | The Happy Check Story
The interview at the storefront is my gouge in the wood. Every question reveals a piece of a story that was already finished inside the customer, waiting for someone to ask.
Mark Crandall
Founder, Scale to Sale Consulting & The Happy Check
Mark Crandall has a master's in social work and practiced therapy with youth and families for about 10 years before moving into sales and marketing. He uses that training to help business owners collect unscripted customer stories on video.
Ready to Stop Doing All The Heavy Lifting Alone?
Capture your first 5 unscripted customer video stories and turn them into your dominant marketing assets.