VIDEO TESTIMONIAL COLLECTION AND MARKETING
What if your clients could sell better than you?
I capture your happiest clients on video at the moment the result lands. Then I turn their words into your website, your emails and your social media.
You stop being the only one selling your work. Get the free book, or book a 30 minute call with me.
For coaches, consultants and home service owners who have happy clients and nothing on the website to prove it.
-$403,276
The hole the company was in the day I walked in.
$6.4M
Where we took it, on under $3,000 a month in marketing.
10 years
Of therapy practice behind every interview I run.
You already did the work. 8 minutes on camera turns it into proof.
Here is what happened when these business owners let their clients do the talking.
Steph, Held Sacred
Life coach, and my own coach. I interviewed her best clients on video, edited the clips and handed them back to her. Her words: "Before the testimonials, something was missing. After them, I knew I had more than enough."
Keith, Sundanced Wood
Hand carved signs, Sugar Loaf, NY. I drove to his shop and interviewed 2 of his best customers face to face at their storefronts. His whole website is built from those 2 interviews. Now I run his testimonials, blog, YouTube and social every month, all from the stories we collect.
Kerrie, lightworker
"He gets the words out of them that I never could."
Energy work. She read the free book and ran her first interviews herself. Then she brought me in to run the rest.
Want to run it yourself? Get the book free. Who to ask, when to ask, how to use it.
Want me to run the interviews? 30 minutes. I will tell you if your business is a fit.
The system answers 3 questions.
WHEN to ask
There are 5 windows. The best one is the day the result lands. Never let more than 48 hours pass after a win.
WHAT to ask
3 questions. Why did you choose us. What was your experience like. What would you tell someone on the fence.
I call it the Masterful 3-Question Framework.
WHAT to do with it
1 interview becomes 1 full video, 3 short clips, 1 quote and 1 blog post. Website, email, social, YouTube, proposals.
1 interview. 6 pieces of marketing. A full video, 3 clips, a quote and a blog post, all in your client's words.
How The Happy Check was created
I came into a trades company as a consultant and found a starting position of -$403,276. I started with a marketing budget of $0.
When we rolled out solar, it took 45 days to close the first job. Once we had our first 3 solar customers, I asked each of them if I could record a few questions on camera. Every one of them said yes.
Their words were better than anything a copywriter could produce. Their emotion was real. Their story was unscripted. So I built the whole marketing system around capturing and deploying customer stories.
We scaled that company to $6.4M in revenue on under $3,000 a month in marketing. Video retargeting only. My customers were doing the selling. I walked away from a $5.1M acquisition contract 30 days before close. That system is The Happy Check, built by the company behind it, Scale to Sale Consulting.
From the blog
How to Collect Video Testimonials: The Happy Check System
How to collect video testimonials that sell for you: when to ask, the 3 questions to ask, and how 1 interview becomes a month of marketing. The Happy Check, step by step. ...more
The Happy Check
October 19, 2026•12 min read
Mark Crandall, Go HighLevel Expert: Featured on HighLevel Spotlight Sessions and Interviewer of Co-Founder Shaun Clark
HighLevel featured Mark Crandall on Spotlight Sessions, and he interviewed co-founder Shaun Clark. See what he builds inside Go HighLevel and how to work with a GHL expert. ...more
The Happy Check
October 19, 2026•4 min read
Two Trips to Sugar Loaf Brought Me Back to My First Video Testimonial and the Fire That Started It All
Two trips to Sugar Loaf, NY and four video testimonials for Sundanced Wood took me back to the first video testimonial I ever collected, and why The Happy Check exists. ...more
The Happy Check
July 23, 2026•8 min read
Your next 5 customers are hiding inside your last 5.
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